BEHIND THE YELLOW COMPASS

Chinmay – profile

Chinmay Tamhaney

Founder

Over the years, Chinmay has tried on a variety of hats in different organisations and has had the honour of sharing his workspace with some of the brightest minds in the industry. He worked in the field of Behaviour Change and was instrumental in establishing a Behaviour Change research project that started within Bangor University, and watched it emerge as a dynamic fast-growing Social Enterprise.

His academic experience helped him hone his research skills in Consumer Behaviour and develop an attention to detail. His expertise lies in cutting through the noise and finding an order in the chaos.

His academic and professional journey has led him to create The Yellow Compass through which he works to help companies design and conduct customized research studies that assist them in shaping their marketing strategies and understanding their customers better.

Apart from work, Chinmay loves anything and everything Apple, travel, and good single malts.

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Kanika Raj

Partner

Kanika’s work with words has helped her widen her scope of writing, from writing articles and web content, to full-fledged communication across various media channels – ranging from social media to copy writing for brand merchandising as well as visual media content.

Previously she has headed communications for a travel start-up, and worked on brand management and handled media relations for brands such as Anmol Jewellers, Svenska Design Hotels, Out of the Blue among others.

A treasure trove of music, food and all the good things in life, Kanika is our go-to person for new music, gigs in town and yummy places to eat!

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Richa Sheth

Head of Content

Words, Richa Sheth believes, is what brings people, together. Having nurtured this habit through her childhood, it didn’t take long for her to realize that her sole purpose was to write; for herself and for others. She started as a writer with the renowned landscape architect, Prabhakar Bhagwat, in Ahmedabad and then went on to work as a writer and an editor at Verve Magazine in Mumbai.

Deep down, she knew that there was more out there for her and she quit her job, to enter the world of freelancing, as a content curator and an editor. 

Armed with a degree in MA English Studies and Critical Thinking from the University of Exeter, the world of experience she had gathered and her undying love for words, she now works at The Yellow Compass, putting her ingenuity and skills to the test everyday. When she’s not typing away on her vintage Mac, you can find her indulging in a cup of coffee with her books for company.

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Hasri Hemnani

Junior Content Writer

Drive, enthusiasm and a constant yearning to learn more make Hasri an incredible new addition to the team. With creativity brimming at her seams, this fresh college graduate is always looking for new ways to explore her skills across different creative platforms.

Honing her talents with words and the camera alike, Hasri is all set to take Digital Marketing by storm and leave her mark on every brand she writes for.