Lenovo wanted to gather rich data from a diverse group of online influencers – willing to test out their new product. A research study was conducted with 30 influencers based in Mumbai, to understand their attitudes and propensity of purchase towards the new Lenovo device.
An hour long focus group discussion was conducted to broadly understand consumer preferences, attitudes about the product category, pain points and brand perception. The respondents were then allowed to interact and try out the product in a lab-environment.
After a week of trialling out the product, the respondents were also given an online questionnaire to understand their experience and collect feedback. We also conducted hour long in-depth interviews with two of the respondents to gather rich qualitative insights about the product.