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Here is a look at how shoppers rely on  heuristics while shopping and how sellers can make use of this knowledge to their advantage. heu·ris·tic [hyoo-ris-tik]. noun “Computing proceeding to a solution by trial and error or by rules that are only loosely defined.” Source: Oxford Dictionary   Daniel Kahneman...

One of the primitive eye-tracking studies conducted was by Hunziker et al (1970). Participants were presented with a visual problem, which was displayed on a glass plate. They were then filmed through the other side of the plate. The eye-movements of the participants were analyzed...

Sharp and Sharp (1997) characterize loyalty programs as campaigns that are initiated by marketers in an effort to reward returning customers with incentives to return again thereby strengthening the relationship with customers and creating a long-term competitive position of the store. There have been a...

The History The largest privately held, family owned spirits company in the world, has a deep heritage and an interesting history behind its rise. Founded in 1862, the company has spread its arms across more than 150 countries. Behind its image as a party drink, lies...

The Airbnb Story Founded in 2008, Airbnb is now a household name among backpackers across the world. In 2009 just a year later, the company was close to shutting shop. To cut a long story short, the founders realised, most of the listings on their website back...

Last week a video shot at a Food Expo in Netherlands went viral. The video shows two Dutch guys plating up some standard McDonald’s fare, Masterchef style, into bite-sized cubes with toothpicks on them. The food was presented to some European organic food experts, as...